About this nonsense

In 2008 a developer shipped an iPhone app called I Am Rich. It cost $999. It did one thing: display a glowing red gem. Eight people bought it. It was pulled within a day and it has been quietly running rent-free in the internet's head ever since.

Then came outbid.lol, where startups paid real money to sit at the top of a list for a few hours until someone paid more. Same trick, new decade: the product is the leaderboard, and the leaderboard is the flex.

RichRank.app is that idea pointed at people instead of companies. There is no gem, no certificate, no verification, no algorithm. There is a number, and the number is how much money you were willing to set on fire in public.

We are extremely clear about what this is not: it is not proof of wealth, not a financial product, not an investment, not a status verification service. It is a satirical ranking game with a payment form attached.

If that sounds stupid, it is. If you still want to be #1, the button is right there.